Customer Experience Leaders
Retention, NPS, loyalty
AI-Driven Customer Intelligence
See the why behin d customer feedback
Hugi turns what customers are saying into clear themes, root causes, and priorities your team can act on
Support tickets
Calls
Chats
Surveys
Reviews
Why teams need this
Scattered feedback creates slow, low-confidence decisions
Teams end up reacting to anecdotes instead of seeing the patterns behind what customers need
Had to explain it twice
Re: still waiting on refund
Could not add the team
Account is still locked
Setup took too long
Could not export invoices
Billing is still unclear
Support sent us in circles
We gave up and called
We got stuck in onboarding
Still blocked in setup
No reply after three days
Not renewing
One shared view across teams
Built for teams closest to the customer
Support Leaders
Repeat contacts, escalations, CSAT
Product Leaders
Requests, friction, priorities
Operations Leaders
Handoffs, bottlenecks, breakdowns
How Hugi works
Support
Zendesk HubSpot
Surveys
Typeform SurveyMonkey
Reviews
Google Reviews Trustpilot
Custom data
CSV upload Custom API
Connect
Bring every source into one view
Understand
Find themes, sentiment, and root causes
Act
Turn insight into clear priorities
Inside Hugi
See what matters in one place
Product preview
Conversational AI
Ask Hugi
Ask questions in plain language
See the evidence behind every answer
Ask Hugi
Get clear answers from all your customer feedback
AI
What should we fix first to reduce churn risk?
Get Hugi and find out!
Theme Analysis
Explore themes, subthemes, and evidence
Theme
Subtheme
Insight
Theme Hugi Sentiment Volume Δ Change
+
Billing & subscriptions
31
+0.12
48
+9
-
Onboarding & activation
44
+0.21
37
+16
-
Workspace setup
52
+0.18
22
+12
Admin invite flow is unclear
See evidence
63
-0.09
14
+9
Topic structure
Theme explorer
See themes, subthemes, and insights in one view
Spot what is growing, worsening, or driving volume
Update automatically as new feedback comes in
Conversational AI
Ask Hugi
Ask questions in plain language
See the evidence behind every answer
Ask Hugi
Get clear answers from all your customer feedback
AI
What should we fix first to reduce churn risk?
Get Hugi and find out!
Theme Analysis
Explore themes, subthemes, and evidence
Theme
Subtheme
Insight
Theme Hugi Sentiment Volume Δ Change
+
Billing & subscriptions
31
+0.12
48
+9
-
Onboarding & activation
44
+0.21
37
+16
-
Workspace setup
52
+0.18
22
+12
Admin invite flow is unclear
See evidence
63
-0.09
14
+9
Topic structure
Theme explorer
See themes, subthemes, and insights in one view
Spot what is growing, worsening, or driving volume
Update automatically as new feedback comes in
What teams get from Hugi
The point is not another dashboard. It is clearer priorities, faster decisions, and evidence the whole team can work from.
Retain customers
Spot churn risks and recurring frustrations before they spread.
Prioritise improvements
See which issues and requests matter most across sources, not just in one queue.
Improve support
Surface repeated contacts, escalation drivers, and the friction behind them.
Align teams
Give CX, support, product, and leadership one shared picture of customer reality.
Security & Compliance
Enterprise-grade security for teams handling sensitive customer feedback.
Azure Infrastructure
Built on Microsoft Azure with EU data residency options
GDPR Ready
Full GDPR compliance. Data Processing Agreements available on request
Data Protection
Enterprise-grade encryption at rest and in transit
Secure By Design
Built with SOC 2 principles in mind from the start
Early access
See what your customers are really telling you
We are onboarding in waves. Join the waitlist if you want early access and a closer look at whether Hugi fits your feedback workflow.